It’s easy to make the mistake of thinking you don’t need a website. You have a Facebook page and Instagram account, so that’s all you need right? Wrong, my friend. I say this with love, but if the tech Gods (aka Mr Zuckerberg and Co,) decided to end everything (social media, not the world), then we’d all be in deep sh*t. So yes, you need a website, it needs to do a very specific job and it needs to look good. But first…
I want you to think back to a time when you visited a website. (Not too hard I’m sure as it was probably only today…) Have you ever visited a website that had so many words on it, that you had to pull out your binoculars to see where the sentences started and finished? It didn’t take long before you were tapping the keys to take you back to trusty Google to continue your search.
An awful experience I know, and one that you can avoid when building your website. Let me tell you, a website that looks like a Stephen King novel, is not appealing to the eye. But don’t worry, we can work on that. What we can’t work on is a site that doesn’t exist, so if you don’t have a website for your business, you need to set one up right now.
There are so many platforms that offer free websites and are user friendly these days, that there really isn’t a reason you shouldn’t have one (check out Wix or Weebly). If you have some cash then definitely invest in a WordPress website and hire a designer. It’s an initial cost that will pay off in the long term. BUT, just having a website isn’t good enough. To avoid having to send out a free set of binoculars to everyone who lands on your page, make sure you follow these principles for a truly user friendly and effective website.
“If you don’t have a website for your business, you need to set one up right now.”
Your No BS Website Checklist
When you are designing your website, (and any marketing material), it is best to follow the KISS principle.
Keep It Simple & Slick. (If you’ve heard of this principle, you’ll know that the last ‘S’ stands for something else but in this case I believe a slick website is exactly what we should be aiming for here.)
But, before we dive in, let me clear something up first. I am no designer. BUT I do have a website (2 actually) that have been successful in doing 2 incredibly important things. Tell prospective clients all about me and my service (and how I can help them) AND get them to take action (book online). So let me break it down for you.
How many pages should you have and what should you put on them?
I believe 5 pages for your site is all you need and they are:
This is your shop front so make it clean and simple. Your homepage should welcome your prospective client and tell them who you help and how you can help them and of course, how they can book with you AND sign up to your mailing list.
About Me/Us Page
I believe images help us connect better to one another (yes even through a screen!) So having an image of yourself with a small blurb is important. And no, it can not be a selfie or a photo where you have cropped your friends out from last weekends party. No, no, no. Pro photos only OR at least one of you in the clinic.
Introduce yourself in your voice as though you are talking to them. Share your story of how you became a massage therapist and how you can help them.
A small introduction followed by your service descriptions and prices with a ‘book now’ button. (To make your site SEO friendly, you could have your service descriptions as mentioned above but also have the option for them to click the service and give an in depth description of the treatment on another page. Yes that means more pages which means more $$ to build, so this may be something to think about for the future instead of right away.)
Yes, you need a blog. It can be a series of FAQ’s or topics that show your authority and credibility. No, it doesn’t have to be a thousand words long, it just needs to educate your niche. The beauty of a blog is, not only will your prospective client see you as an expert, but it’s also great for SEO. I’m not going to pretend to be a tech expert but some tech fairies say that regular blog posting tells Google that your website must be darn important if it continues to get updated. So if you want your website to organically rank well with Google, start blogging.
Well, this is pretty obvious. Your contact page should have either a contact form or your email details, as well as your address (and details how to find you if necessary), phone number, parking details, map, and a book now button.
BONUS PAGE – Testimonial Page
I decided to put this in here just incase you have the budget for another page. A Testimonial Page is gold. Having real people talk about how great you are and how you have helped them, provides social proof that you are brilliant! This can be the decider for prospective clients.
Check out how we have done it here >> https://www.b3massageandmovement.com.au/testimonials/
“Yes, you need a blog. No, it doesn’t have to be a thousand words long, they just need to educate your niche.”
The Do's and Definitely Do Nots For Web Design
Don’t use all the colours of the rainbow
Choose 2-3 colours that represent your business and tie into your logo. The continuity of colours throughout your website, logo and marketing material will help you establish a strong brand and will help with the aesthetics of your website.
Make it easy on the eye
Using at least two fonts for your headings and another for the body of copy is appealing to the eye and allows the reader to skim through and find exactly what they are after. It also makes the page look more appealing.
Use images to convey your message and your personality
Use high quality images. Investing in a photographer to take up to 20 images of you is incredibly valuable. In fact, if you have a strict budget, then 5 photos is all you need. 1 profile shot and 4 massage images. (Yes, images of you massaging! Stock photos of men and women with her head on pillow with a smile on their face is just so cheesy and it rarely represents a true massage treatment!) Having quality images of you massaging, shows prospective clients what they can expect from a treatment with you.
Use white space
I know what you’re thinking. What the heck does white space mean?! And really, it’s exactly that. Making sure you have white space throughout your website so that it allows your blocks of copy (the words on your site) and images to stand out. White space keeps your site clutter free.
Make it function like Iron Man (that is, unbelievably strong and versatile!)
With our phones being all but surgically attached to our hands, chances are, prospective clients will find your website whilst on their phone so making sure your website is mobile responsive is crucial.
Get them to do what you want them to do… Call/Book/Get in touch
The ultimate goal is to get them to book a session with you, so your call to action would be to either “book online” (which would be a button they can click), OR if you don’t have a online booking system, then a button which would open up an email form. You want to make the user experience soooooo easy, that you want to have a book now button on your homepage and on your service page. Trust me when I say, we are a “time poor” society and having the option to book as soon as you hit the homepage saves 2 clicks and a whole lotta headaches, trust me on this.
You should also think about a sign up form. Collecting an email list is a valuable way to get in front of your prospective client and keep in touch with them via your emails. If you website didn’t get them over the line then your informative emails is your second chance at doing that. So having a sign up form on every page, or at least your home page and blog page is incredibly useful.
There you have it. Whether you are on the world wide web or not, people are looking for you and if you don’t have a website, you are missing out on a lot of business.
So, when you create your website, remember;
- Talk to your niche ie. how you can help solve their problem
- Provide value through your blog
- Collect emails
- Keep the design simple and slick
- Make it easy for them to book/contact you
Good luck and have fun building your website!